BeaconGrid Blog

Top 7 Differences Between BeaconOutlets vs. Others

[fa icon="calendar"] Jun 30, 2017 11:48:00 AM / by newsletter

"How are BeaconOutlets different from, for example, Estimote or beacons?" "What is the result of BeaconOutlets vs. Others?" All will be revealed. We're glad you're here.

At BeaconGrid, we're asked that question at least once a week(June 2017 edit, a lot more than once a week), so we put together a few thoughts.

Tl;dr: over 95% of beacon companies manufacture battery-powered beacons. We do not. There are some major benefits to this. Pricing is a one of them.


Our patented beacons (BeaconOutlets) are AC-powered, resulting in some significant advantages.


(1) Remote Management

BeaconOutlets integrate WiFi for zero-touch management and configuration. They're able to automatically update their settings direcly from a cloud. You can manage those settings from anywhere in the world. BeaconOutlets are also monitored 24x7. And you may elect to receive an email or text if a beacon goes offline.

Battery-powered beacons lack WiFi; they cannot communicate directly to a cloud. To manage beacon settings, you must use a smartphone that is physically next to each beacon. The smartphone then becomes the carrier to send information between the cloud and the beacon. In other words, no smartphone next to beacon = no communication with beacon.  This becomes a nightmare for larger (>20) beacon deployments.

(2) Security

BeaconOutlets broadcast BLE signals in nonconnectable mode only. This prevents other Bluetooth devices from maliciously connecting to your beacon.

Battery-powered beacons, however, almost always broadcast in a connectable mode. This opens up the possibility for unauthorized devices to connect to your beacon with malicious intent.

(3)Intelligent Access Point

Besides beacon capability, BeaconOutlets function as WiFi Access Points. They can gather information from nearby smart devices, enabling WiFi location-based analytics. WiFi probe request details like, probing client MAC, time stamps, and RSSI information are gathered in real time and then automatically reported in your dashboard. You may export to third-party applications using our raw data APIs.

Battery-powered beacons lack this functionality altogether.

(4) Multi-Broadcasts

BeaconOutlets can broadcast up to four beacon standards at the same time: iBeacon, AltBeacon, Eddystone URL, and EddyStone UID.

Battery-powered beacons broadcast a single beacon standard a time. To simultaneously broadcast four beacon standards, you must purchase at least three different beacons. Expensive.

(5) Maintenance-free Design

Beacons are meant to be heard and not seen. So we designed our beacons in the form of electrical outlets.


BeaconOutlet(Build-In Model) BeaconOutlet(Build-In Model)



BeaconOutlet (Plug-In Model) BeaconOutlet (Plug-In Model)


BeaconOutlet deployments have zero impact on the physical décor of installation sites. Moreover, we included the industry's most powerful antenna (+7dBM) to support enterprise applications.

Many customers complain that battery-powered beacons are removed, lost, or stolen soon after installation. This results in increased operational expense in upkeep alone. Even further, battery-powered beacons often sacrifice signal integrity for extended battery life.

(6) BLE Asset Tracking

BeaconOutlets also listen or "see" other Bluetooth devices. They can detect BLE tags, employee badges, and even battery-powered beacons. Users may elect to receive a notification when, for example, an employee tag is "seen" by a BeaconOutlet in conference room A.

Battery-powered beacons lack this functionality altogether.

(7) No SDK Lock-in: We don't force you to use our SDKs. BeaconOutlets support organic APIs from Apple and Google. Our RESTful APIs are also available for secure integration into any application.

Battery-powered beacons mandate use of their respective SDKs.

At BeaconGrid, our mission is develop and sustain the underlying infrastructure that provides reliable

These applications may be categorized into ‘push’ applications, where the BeaconOutlet informs a device (e.g., a smartphone) that it is in a certain location. Or ‘pull’ applications, where the BeaconOutlet listens for beacons or devices and uses this information to assist with asset tracking and control through a Wi-Fi enabled dashboard.

Working on a proximity-based enterprise application? We love chatting about the opportunities available to people, who might not even know they exist!

Contact us at beacongrid!

June edit : we have adjusted this post for accuracy and clarity, enjoy!

Topics: beaconoutlet